New app from Tate’s Export Guide publishers cuts complexity and lets you Just Trade

Created: 21 June 2018


Just Trade, a new app from the publishers of Tates Export Guide, provides a single cloud-based international trade platform to digitise international trade documentation.

It consolidates the multitude of process, information sources and computer systems into one device, streamlining the work of exporters as they prepare customs documents. This fine tuning of business processes means exporters can complete their paperwork in a fraction of the time.

By integrating the sources of information it cuts the time consuming chore of toggling between multiple business applications and sources of information and replaces it with a much quicker, more streamlined process. It also provides templates for the creation of any export document for any process. Busy international trade managers can stay in control of documentation and procedures no matter the workload.

Just Trade give you the right information on the right document, in a fraction of the time and with much more accuracy.

The app empowers exporters to create SITPRO/UN aligned forms from any device PC, tablet and smartphone without the need for complicated setup and installation. The system is linked to content in Tates Export Guide so exporters can find information easily and navigate the thicket of customs clearance requirements.

The app is a response to a growing demand for clarity over trade regulations. Honest mistakes are no defense to customs regulators and the punishments are severe.

Failing to provide the right documents when goods are in transit can be fatally expensive. At best, there will be additional costs of anything up to £1000. Worse, goods can be held up in a port until the correct customs clearance has been achieved. At the very worst, companies can face prosecution.

One British exporter of military goods was fined £100,000 for customs irregularities after HMRC judged that the trader had unwittingly failed to produce the correct documentation.

We aim to save traders time and money and make them first to market in an increasingly competitive global trade environment,says Just Trades publisher, Nicholas Tate, MD of Tate Freight Forms.

The app is designed to collate and present information in a simple, coherent form. There will be no more struggling with incompatible Word or Excel documents as Just Trade can instantly provide a simple way for presenting export details and form completion. It can also be integrated into your ERP system to avoided double-entry.

There are three major problems facing traders as they prepare their shipments for import or export. These can be summarised under the headings of information, presentation and regulation.

Just Trade aims to help traders get the right information on trading conditions specific to their shipments. It will present the clients information in the right format demanded by customs and will help companies keep abreast of ever changing regulations. Britains exit from the EU threatens to disrupt our trading conditions considerably,says Nicholas Tate, publisher of Just Trade, the problem is that nobody actually knows how yet.

Just Trade provides a simple interface to help traders create any international trade form they need and to complete it correctly. The app has been developed to solve one of the biggest problems faced by modern traders - the increasingly complexity of customs regulations.

With Brexit threatening to make customs regulations many times more complex, many traders could suffer over regulation inflation. Just Trade aims to put you back in control of events. The app is accessible from and is available in four packages from the Free Doc version up to the Expert version for £100/month. 



New African Continental Free Trade Area is potential $2.5 trillion target market

Created: 10 May 2018
In March a Rwanda conference of 44 African heads of state produced a framework for trade unity among 54 African countries. The proposed African Continental Free Trade Area (AfCFTA) would be the world's largest free trade area since the WTO was formed. 
The aim is to eliminate tariffs on intra-African trade in a market of 1.2 billion people with a gross domestic product (GDP) of $2.5 trillion. If the tariff-removing objectives are met the organisers claim they could boost intra-African trade by 53.2 percent.  
The trade dividend will come from the removal of non-tariff barriers too, such as customs procedures and excessive paperwork, through the imposition of technical and sanitary standards, transit facilitation and customs cooperation. 
Can it work? Exporters should get themselves in position because this has enormous potential, says Tusha Shar, owner of Hull-based Integrated Power Solutions, which supplies diesel generators and solar panels to Africa.
According to Shar, British engineering is well respected in African nations and former colonies, but he warns that the competitive advantage is being eroded as China stakes a claim to the regions. Nevertheless, AfCFTA offers a significant opportunity for British exporters in the years ahead. It will take many years to reap the full benefits of an open market free of tariffs and restrictions practises, but companies should not stand on ceremony. 
In the meantime, exporters should target the more developed nations in Africa with efficient ports. Shar targets West African nations, such as Nigeria and Ghana, as well as Kenya in the East. Each has a port that can be a gateway to landlocked, less developed nations. But therein lies the problem that needs to be addressed by AfCTFA. There are restrictions on movement inland to nations such as Eritrea, which make trade unprofitable. If non-tariff barriers can be removed - and the richer nations will be a priority for action - these will become strategically important bridgeheads into landlocked central African countries whose fortunes will benefit from market liberalisation. 
"We sell to West Africa in particular but there are blockages now when you want to move goods across from Nigeria to Ghana. There is free movement but it could be better," says Shar. "There is massive bureaucracy involved in getting customs clearance for moving goods from a port on a coastal nation to a landlocked destination like Zimbabwe or Eritrea."
Many countries in central Africa are neither rich nor resourceful, says Shar, but he thinks neighbours could emerge as increasingly significant gateways which will bring economic benefits and knowhow.
Egypt, he predicts, will become an increasingly important bridgehead between Africa and the Middle East. 
As one set of barriers is lifted, another may be put in place, Shar fears. "Africa is definitely the next big growth market but China is in place before us. In some cases, the Chinese can veto what comes in. For example, we used to supply solar panels to one country but a Chinese contractor was the primary source. Once we'd provided the designs, suddenly all their future orders were put through China," says Shar.
Still the positives are that British engineering is widely respected across the region. "Our products are in demand but if you are dealing in single digit margins in can be very risky. A single bad order can set you back two years," says Shar.
Africa will be a huge market for fisheries too, says Shar. But it all depends on whether liberalisation can take place. "Even getting letters of credit is very difficult at the moment," says Shar. 
Tate's Export Guide will bring you regular updates on the changes in customs procedures. 

The Tate Group

Our a range of products and services is design help exporters and importers operate effectively within the complex world of International Trade. We assist companies by providing essential skills and knowledge in trade procedures, enabling employees to handle export orders and international product procurement successfully. Our workshops, trade reference, documentation and software applications form a unique suite of 'tried and tested' services. We are associate members of the Institute of Export and British International Freight Association.